Are Boycotts Still Useful?

After Israel’s latest assault on Palestine, it seems there has been greater interest in Palestinian solidarity groups and movements like Boycott, Divest, Sanctions (BDS). The idea of the latter is to treat Israel as the World Community treated South Africa during its Apartheid years, hoping that the results will be similar. There are two interrelated matters to take in to consideration when it comes to BDS: Israel’s role in the global hierarchy and the value of boycotts in general in the modern world.

The position of Israel is the most crucial issue, so I will start there. Not infrequently, both in unofficial forums in the U.S. and the whole gamut of “officialness” in foreign media sources, I have come across people from the Middle East (and sometimes other parts of the world as well) express the almost-cliched anti-Semitic truisms: Jews control the banks and the media, they pull the strings of Western foreign policy, there is a reason why “everyone” has a problem with the Jews, etc. Obviously there are many Jewish anti-Zionists and anti-Zionists who are in no way anti-Semitic; however, in denouncing Zionism one must take great care not to unintentionally provide support for or feed into the misconceptions of the anti-Semites. When one emphasizes the power of Israel and isolates its evil from the global capitalist system of which it is a part, then one runs the risk of reinforcing the ideas about Jews Running the World and Jews as an Evil People.

It is certainly important to call attention to the reality of the situation in Palestine, as Western media and public discourse are very one-sided. Yet, this attention should also highlight the context of European colonialism, American neocolonialism, and global capitalism. These forces are responsible for nurturing Zionism, guiding it in particular directions, using it to secure global structures of power, and of course, funding and arming it. Just like poor whites in the American South who were inculcated with racism to suit the needs of politicians, Israel is in a sense “only a pawn in the game” (lyrics courtesy of Bob Dylan).

So the question (which can apply to all boycotts) is, why Israel? It seems a bit like cherry-picking. The U.S. has enslaved more people (particularly if you include the humungous prison population) and caused more death and suffering worldwide (including direct support for the Israeli occupation). Why not boycott all goods produced by U.S. companies? In fact, since all corporations exploit human beings (and are complicit to varying degrees with slavery and poverty), why not boycott all capitalist-produced goods? Once again, to single out Israel is to make the Jewish nation appear as the greatest evil in this world when it certainly is not.

But those questions bring me to my second point. One of the first instances of the boycott was employed by Quakers and free blacks in the United States as a reaction to slavery. At that time, it probably was not possible to see the development of capitalism, and certainly the institution of slavery was (and still is) foundational to the capitalist system. In that sense, the boycott really was aiming high. The participants did not want to personally profit off of slavery; thus, it was a general, principled stand rather than a fight against anyone or anything in particular. The problem with boycotts now is that they are directed at specific actors: a certain corporation or set of corporations. All capitalists play by the same rules. If you do not want to personally benefit from capitalist exploitation, then it doesn’t make any sense to single anyone out. In fact, it may end up just putting impoverished people in a more vulnerable position (as I once heard a Bangladeshi Walmart employee say, “But we need the jobs!”). What we need is an effective way to challenge the entire global capitalist system – a way to extricate ourselves from it and call attention to the reality of its mechanisms. When we boycott these days, we are sending the message that we are just concerned about “bad guys,” but the truth is that we are fight against a bad system.